Advances in electric-drive technology, including lithium-ion batteries, and strong policy drivers, such as the Global Warming Solutions Act (AB 32), have contributed to a more promising market in California for the widespread introduction of plug-in electric vehicles (PEVs)—comprised of plug-in hybrids (PHVs) and battery electric vehicles (BEVs). However, significant technological, market-related, and institutional barriers remain. High battery costs, infrastructure requirements, and consumer unfamiliarity with PEVs create hurdles to the widespread commercialization of PEVs and thus shroud...