Senior Fellow Zmud Earns Zephyr Award

March 24, 2022

Johanna ZmudCongratulations to ITS Senor Fellow Johanna Zmud on earning  the 2022 Outstanding Industry Contributor Award from the Zephyr Foundation!

 Dr. Zmud is a travel behavior researcher, who has been at the forefront of applying survey science to the gathering of data on past, current, and future travel behavior to understand important phenomena, such as transportation mode choice, and to ascertain developing trends, such as propensity to use automated vehicles. Johanna has focused recent research on impacts of technology-enabled mobility on society and implications for transportation providers and agencies. Dr. Zmud has a keen sense for how to use research and travel analysis for policy relevant studies. She is an outstanding collaborator and has mentored younger travel behavior researchers for many years. Dr. Zmud is a true visionary, always thinking outside the box, but still grounded in data.

This award is given to an individual who embodies the Zephyr Principles, has selflessly contributed to the good of the industry through the body of their work.

Outstanding Industry Contributor is:

  • Collegial and collaborative, investing in shared technical knowledge and community assets in order to reach common goals (e.g. open access papers, code, documentation, and data);
  • Generous with their time such as investment in mentorship, community-assets, and other volunteer roles;
  • Respectful and thoughtful in their interactions; and
  • Goal-oriented towards the public good and usefulness, even if the pathway is unconventional.

The 2022 Zephies were presented at the Zephyr Member Meeting on March 10, 2022

Zephyr Foundation

a 501(c)3 non-profit

Zephyr’s mission: advancing rigorous transportation and land use decision-making for the public good by advocating for and supporting improved travel analysis, and facilitating its implementation.