The market for personal mobility is changing rapidly due to shifting social and cultural trends, as well as technological advances such as smartphones, information processing, and widespread data connectivity. Mobility on Demand (MOD) is an innovative transportation concept. On the supply side, transportation providers manage mobility rather than traffic through demand-responsive service, shifting use to alternate modes. On the demand side, mobility consumers reserve, dispatch, or use innovative mobility, public transportation, and goodsdelivery strategies in place of privately owned...