Uber's Chiwei Yan presented Transportation Optimization: Data-enabled Advances in a Sharing Economy on Monday, February 11, 2019 in 1174 Etcheverry Hall from 3:30 p.m. - 4:30 p.m.
The transportation and logistics industries are undergoing a round of revolutionary innovation. This innovation is fueled by two key drivers: (1) the growing availability of data, and (2) new operational paradigms in a sharing economy. This talk focuses on showcasing how new models, enabled by the prevalence of data, can lead to significant value in operational decision-making.
We begin by presenting our research that shows how trip data in bike-sharing systems can be mined to infer rider substitution behaviors when there are bike or dock shortages. Based on a non-parametric ranking-based choice model, we propose efficient enumeration procedures and first-order methods to solve the large-scale estimation problem by exploiting problem structure. We prove consistency results of our method. We then demonstrate, with Boston Hubway data, that ridership can be significantly improved through effective inventory allocation operations with better demand modeling.
Next, we describe a recent work in which we propose a new car-pooling mechanism in ride-hailing, called dynamic waiting which varies rider waiting before dispatch. The goal is to limit price volatility in ride-hailing services by reducing the role of surge pricing. We describe a steady-state model depicting the long-run average performance of a ride-hailing service, and characterize the system equilibrium. Calibrating the model using Uber data, we reveal insights on welfare-maximizing pricing and waiting strategies. We show that, with dynamic waiting, price can be lowered, its variability is mitigated and total welfare is increased.
Currently, Dr. Yan is a data scientist in the marketplace optimization group at Uber, leading the design and implementation of the latest rider surge pricing algorithm which balances supply and demand in real time across 600+ global markets.