SafeTREC's Nichols and Cooper Look at Peer Influence and Perceptions of Safety

New research brief explores the impacts of pluralistic ignorance on traffic safety perceptions

At the heart of active transportation systems are the people that use them. In a new research brief, Peer Influence and Perceptions of Safety, UC Berkeley SafeTREC's Graduate Student Researcher Aqshems Nichols and Co-Director Jill F. Cooper discuss the importance of considering perceptions in traffic safety analyses and the potential for investigating how a psychological phenomenon known as pluralistic ignorance could be shaping those perceptions.