The objective of this research project was to develop a better understanding of the possible alternatives that a large employment center, like the University of California at Santa Barbara, can adopt in order to better utilize transit, mitigate traffic, and reduce demand for on-site parking. Although this project was oriented to the UCSB campus, the techniques and approaches developed in this project were designed to be equally applicable elsewhere. There were three major elements of this project: 1) develop an understanding of commuting employees through the use of a survey, 2) identify...