In the US, speed limit setting (SLS) has historically relied on driver-behavior-based approaches, such as using the 85th percentile speed. While these approaches are considered objective and allow for consistent application, they have significant limitations, including drivers’ tendencies to underestimate their speeds, the phenomenon of speed creep, and inadequate consideration of vulnerable road users. These issues may conflict with the Safe System Approach and Vision Zero initiatives endorsed by the USDOT (US Department of Transportation). In contrast, context-sensitive approaches, which...