Since the late-1990s, numerous ridematching programs have integrated the Internet, mobile phones, and social networking into their services. Online ridematching systems are employing a range of new strategies to create “critical mass:” 1) regional and large employer partnerships, 2) financial incentives, 3) social networking to younger populations, and 4) real-time ridematching services that employ “smartphones” and automated ridematching software. Enhanced casual carpooling approaches, which focus on “meeting places,” are also being explored. Today, ridesharing represents approximately 8...