Johanna Zmud is an internationally recognized expert in transportation technology and emerging mobility and a Principal at RSG, a research, analytics, and strategic insights firm. For decades, she has led the application of survey science to travel behavior data collection to understand important phenomena, such as transportation mode choice, and to ascertain developing trends, such as the propensity to use automated vehicles. In 2016, she was named as a National Associate of the National Research Council of the National Academies of Sciences, Engineering, and Medicine
In the mid-1980s, Johanna cofounded NuStats, which at the time of its sale, was the largest producer of data on urban travel behavior. In 2000, she also cofounded GeoStats, which developed technology solutions for the real-time measurement of personal and vehicle movements. In 2010, Johanna joined the RAND Corporation, where she served as Director of RAND’s Transportation, Space, and Technology program. In 2014, she joined the leadership team at the Texas A&M Transportation Institute, where she directed the multimodal planning division.
Johanna is an innovator at bridging transportation research, data, technology, and policy. She is a frequent invited contributor to international transportation forums on the topic of transformational transportation technologies. In 2018, she coauthored a white paper, The Socio-Economic Impacts of Connected and Automated Vehicles (CAV) and Shared Mobility, for an EU-US Symposium. In 2019, she was a plenary presenter on Future Challenges in Robomobility at the 2nd Grand Challenge sponsored by French Ministry of Transport. In 2020, Johanna coauthored a G20 Policy Brief on defining the role of automated transportation infrastructure in shaping sociotechnical systems.