Supply Side Evaluation of Radio Traffic Information

The study investigated data collection and dissemination processes of radio traffic information in the San Francisco Bay Area. Program directors from thirty two radio stations were interviewed to understand the processes and radio traffic reports were analyzed to evaluate the contents. The study showed that morning traffic conditions were broadcast most frequently. During morning peak hours from 6AM-9AM, the majority of the stations broadcast traffic conditions every 15 minutes. The content of the radio information is limited to traffic flow, incident conditions and transit schedule. The traffic conditions were reported in qualitative terms, information about travel time delays or lane blockage duration’s were not included in typical radio reports.