Researchers conducting longitudinal data analysis in psychology and the behavioral sciences have several statistical methods to choose from, most of which either require specialized software to conduct or advanced knowledge of statistical methods to inform the selection of the correct model options (e.g., correlation structure). One simple alternative to conventional longitudinal data analysis methods is to calculate the area under the curve (AUC) from repeated measures and then use this new variable in one’s model. The present study assessed the relative efficacy of two AUC measures: the AUC...